Media Relations Account Supervisor

Duties & Responsibilities

• Media Relations Leadership
• Serve as a senior media relations lead for clients, setting earned media strategy aligned to business priorities, brand reputation and campaign goals.
• Own editor and reporter relationships across key national, regional and trade outlets; proactively identify opportunities and manage ongoing media engagement.
• Develop and execute proactive media relations plans—including pitching, briefing materials, and story development—that drive consistent earned media coverage.
• Lead preparation for major announcements, brand moments, and executive visibility opportunities, including messaging, press materials, media lists and outreach strategy.
• Partner with account leadership to ensure readiness for issues, sensitive topics or reactive inquiries, and support escalation planning as needed.
• Story Development
• Lead the creation of high-quality media materials, including press releases, talking points, media briefs, pitches, Q&A documents and executive bylines.
• Congduct interviews with senior leaders and subject matter experts to extract insights and shape media-relevant narratives.
• Apply strong editorial judgment to refine structure, framing and positioning to maximize media relevance and impact.
• Leverage AI-enabled tools to streamline research, media planning, content development, and project execution, creating more time to focus on strategic thinking, relationship building, and delivering meaningful results for clients.
• Client Counseling & Collaboration
• Serve as a trusted day-to-day media advisor to C-suite clients, confidently guiding recommendations and explaining media strategy, risks and opportunities.
• Collaborate closely with other teams in agency to ensure earned media aligns with integrated marketing efforts.
• Support team members by providing guidance, feedback and quality control on media outreach and written materials.
• Stay current on earned media trends, shifting newsroom dynamics, and evolving expectations of reporters and editors.

Job Qualifications

• 8+ years of professional experience in public relations, with deep, hands-on experience in media relations, preferably in an agency setting.
• Proven success securing earned media coverage and managing reporter relationships at the regional and/or national level.
• Strong strategic instincts paired with excellent executional skills—able to lead strategy while personally owning writing and pitching.
• Exceptional writing and editing ability, particularly for media-facing content.
• Experience counseling senior clients and executives with confidence and sound judgment.
• Comfort managing complex, high-visibility brands where accuracy, consistency and reputation matter.
• Comfort leveraging AI-enabled tools to support research, content development, and project execution while maintaining ownership of the quality, accuracy, and effectiveness of the final work.
• Proven ability to coach and develop junior team members with thoughtful guidance and a high bar for excellence.
• Ability to manage multiple priorities in a fast-paced environment and remain calm under pressure.
• Thoughtful, solutions-oriented collaborator who embodies curiosity, accountability and a We Before Me philosophy.