Media Supervisor

About the role

The ideal candidate possesses:

• A four-year college degree
• Minimum of five years of total media planning experience, with at least one year of traditional planning
• CPG experience required
• One to two years’ experience supervising the direct work of media planners and assistant media planners
• Ability to manage up as well, keeping supervisors and directors informed
• Experience in developing and maintaining key client relationships
• Ability to multi-task smoothly – responsibilities include reporting to multiple accounts and management
• Ability to effectively communicate traditional and digital media strategy to clients who may or may not have media marketing expertise
• Compelling and confident presentation skills – both in writing and delivering the presentation – and well versed in the art of storytelling when putting together recommendations
• Ability to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of data
• Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
• Proactive and confident in finding ways to bring to life new technologies to educate clients and the agency

Responsibilities

• Provide strategic and tactical direction to media planners and assistant media planners while maintaining some day-to-day planning responsibilities
• Work with Account Leadership and other teams to determine and meet client specific needs
• Utilize available media planning tools to develop digital and traditional media strategies
• Present media plans directly to clients
• Negotiate with digital and print media vendors and provide a final negotiated recommendation to the client
• Collaborate with Account Leadership, Creative and Production to ensure creative specifications of negotiated plans are met
• Supervise trafficking process (via creative or through Doubleclick)
• Report campaign performance to clients
• Optimize the campaign with media vendors
• Provide a final analysis at the conclusion of a campaign
• Serve as a mentor and provide conduits for professional growth among the team
• Develop POVs as needed based on client and planning team requests
• Aggressively keep abreast of the current media landscape and actively provide relevant information about media trends to planning teams and clients
• Maintain positive working relationship with media vendors
• Optimize resource management and help smooth operational processes

Qualifications

• Experience planning and implementing brand building media campaigns including:
  • Digital Specific: CPM, CPCV, CPVC and CPA media placements, Search marketing, Rich media
  • Other channels, including national and local broadcast (radio & TV), print, emerging, sponsorships, PR, etc.

Skills

• Usage of interactive tools (or other related products): Doubleclick, Prisma, comScore, Google Analytics (plus experience with verification partners – Moat, IAS, DoubleVerify)
• Usage of planning tools (or other related products): Simmons/MRI/Scarborough, Kantar Stradegy, Reach/Frequency tools, SQAD
• MS Office: Excel, Word and PowerPoint