Media Supervisor
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers alignment, powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
About the role
You’ll strengthen the team by tackling quality control for all media planning, overseeing the team on day-to-day projects, and artfully translating strategies into innovative media—all while building robust client relationships and developing your team’s talent. You’ll deliver high-quality media planning, provide a smart understanding of how digital marketing can achieve and exceed objectives, and lend this expertise to new business pitches. You’ll also perform thorough campaign analysis, including reporting and optimization recommendations, and partner with cross-functional teams (paid social, programmatic, data and analytics, media technology, and business operations) to deliver best-in-class media recommendations and execute flawlessly.
Responsibilities
- Deliver high-quality media planning for clients, ensuring a thoughtful understanding of how digital marketing achieves and exceeds objectives
- Perform thorough, insightful campaign analysis, including reporting and optimization recommendations
- Partner with cross-functional teams (paid social, programmatic, data and analytics, media technology, and business operations) to deliver best-in-class media recommendations and execute flawlessly
- Promote a culture of shared learning and increase visibility of media expertise within the agency
- Oversee budgeting processes and performance evaluations to optimize resources and talent development
Requirements
- A four-year college education and 4-6 years of media planning and/or buying experience, with at least three years of online experience
- Familiarity with Atlas and comparable ad serving technology
- An impressive understanding of the digital environment and the media planning and buying process
- Exceptional communication skills, including the ability to interpret client objectives and articulate proposed media strategies
- A strong, proven ability to teach analytic skills to staff, developing and inspiring them to grow
- Willingness to travel as needed
Benefits
- Medical, dental, and vision coverage
- Disability and 401K plans
- Parental and family care leave, including family forming assistance
- Tuition reimbursement
- Flexible time off, including unlimited PTO
- Ability to work remotely (forever)
- Self-care stipends
Pay
USD $75,050.00 - USD $120,159.00/Annually. Compensation will be determined based on skills, qualifications, and experience.
About Heartbeat
Heartbeat is a healthcare marketing & creative agency headquartered in NYC, powered by ~300 employees across the US. In the past four years, they’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews. The agency focuses on three core values: empowering Challenger Brands, fostering a diverse and caring community, and being the best place to work. They offer a supportive environment with cultural celebrations, affinity groups, and a 90% retention rate.