Media Supervisor

Responsabilidades

• Contribute to the development of integrated communications plans for LATAM markets.
• Aid the Associate Media Director (AMD) in crafting media strategies and recommendations.
• Research and identify valuable consumer and media insights.
• Stay informed on media trends and emerging platforms to enhance campaign innovation.
• Request and evaluate proposals for special activations; develop and share POVs.
• Renegotiate proposals to ensure strategic alignment and added value.
• Cook up and lead meetings with media vendors to review opportunities.
• Foster strong relationships with media partners and agency collaborators.
• Oversee negotiation, buying, and execution of media plans across channels.
• Supervise campaign implementation, ensuring accuracy in pacing, spend, and delivery.
• Act as the final escalation point for inventory, billing, and invoice discrepancies.
• Request and manage annual media budgets.
• Analyze and forecast investments by media type, vendor, country, and brand.
• Maintain awareness of rates, commitments, and financial variables (e.g., rate inflation, exchange rates).
• Collaborate with the Data & Analytics (D&A) team for performance reporting and data validation.
• Analyze campaign performance and provide strategic recommendations to optimize Return On Ad Spend (ROAS).
• Ensure delivery against key success metrics and drive continuous improvement.
• Supervise and mentor Associates, providing clear direction and timely feedback.
• Conduct performance evaluations and support professional development.
• Collaborate with local Starcom teams to share best practices and support local needs.
• Propose process improvements to enhance efficiency and consistency.

Cualificaciones

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
• Minimum of 3 years of experience in media planning and buying, preferably within LATAM markets.
• Bilingual proficiency in English and Spanish (written and verbal).
• Strong communication skills with the ability to present ideas clearly and persuasively.
• Solid understanding of media planning principles, research methodologies, and communication strategies.
• Comfortable working with data, including budget forecasting, rate analysis, and performance metrics.
• High attention to detail and accuracy in reporting and analysis.
• Proficiency in media tools and platforms such as Kantar, Ibope, Media Tools, Media Ocean, Prisma, DoubleClick, Campaign Manager, etc.
• Demonstrated ability to lead and mentor junior team members.
• Strong organizational and time management skills to oversee multiple projects and priorities.
• Collaborative mindset with strong interpersonal skills to work effectively across teams and with external partners.
• Ability to identify media trends and emerging opportunities to enhance campaign performance.
• Proactive approach to problem-solving and process improvement.
• Energetic and creative thinker who contributes fresh ideas to media strategy and execution.