Media Supervisor

About the role

Merkley+Partners is looking for a Media Supervisor with proven pharmaceutical media experience to join our growing team. This individual will lead omnichannel planning and execution for a healthcare client across DTC and/or HCP efforts. This is a high-visibility role ideal for someone who thrives in a fast‑paced, integrated environment and is comfortable navigating both performance and compliance‑driven planning.

Responsibilities

• Lead media strategy, planning, and activation for pharmaceutical clients, ensuring alignment with brand objectives, regulatory requirements, and target audience behaviors.
• Develop omnichannel media plans spanning digital, traditional, programmatic, search, social, endemic, and non‑personal promotion channels.
• Collaborate with internal teams and clients to translate business objectives into clear, data‑informed media strategies.
• Interpret media performance and market research to deliver insightful reporting and optimization recommendations.
• Maintain awareness of pharma‑specific considerations, including FDA compliance, audience segmentation, and platform regulations.
• Manage and mentor planners and assistant planners, fostering team growth and quality of work.
• Build and maintain strong relationships with clients, media vendors, and cross‑functional agency teams.

Qualifications

• Pharmaceutical media experience is required, including familiarity with DTC and HCP planning and execution.
• Understanding of compliance processes, target list execution, patient journeys, and regulatory considerations in healthcare media.
• Strong fluency across media platforms including linear TV, CTV, digital display, paid social, SEM, and endemic platforms.
• Demonstrated ability to use data and insights to drive media decisions and communicate results clearly to internal and external stakeholders.
• Excellent verbal and written communication skills, with the ability to lead client conversations and present strategic recommendations.
• Passion for staying up to date on the evolving media landscape, particularly within healthcare and consumer marketing.
• Detail‑oriented with strong prioritization and organizational skills.

Experience & Tools

• 3+ years of experience in media planning/buying.
• Strong command of media tools and platforms: Prisma, DCM, Media Tools, Nielsen, ComScore, Pathmatics, and pharma‑specific tools like Crossix, IQVIA, Veeva, or Swoop.
• Proficient in Microsoft Office Suite, especially Excel and PowerPoint.

Pay

90,000‑100,000 (USD per year)

Schedule

Location: New York City – Hybrid schedule, in‑office 3 days per week.