Media Effectiveness Manager

Key Responsibilities

• Lead the development and deployment of media effectiveness frameworks to evaluate and optimize paid, owned, and earned media investments
• Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization
• Partner with brand, media, and analytics teams to define KPIs aligned to business objectives
• Design, implement, and scale cross-channel test-and-learn programs to continuously improve media ROI and efficiency
• Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities
• Recommend in-year media mix optimizations through marketing mix modeling
• Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels
• Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities
• Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation
• Implement and embed a global creative testing framework, optimizing creative from concept through in-market execution
• Codify and share learnings through playbooks, best practices, and “key beliefs” to enable scaling across brands and teams

Qualifications

• Bachelor’s degree required
• 4+ years of experience in digital marketing analytics or media effectiveness
• Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks
• Proven ability to translate complex data into actionable insights and business recommendations
• Strong communication and storytelling skills
• Demonstrated ability to influence and collaborate across a complex stakeholder environment
• Ability to operate effectively in ambiguous environments and drive alignment across teams
• Experience with retail media is a plus