Media Marketing Manager

About the role

The Omnichannel Media Manager at West Shore Home is responsible for training, developing, and optimizing the media results of Media Buyers and Analysts. Key responsibilities include managing budgets, negotiating with media partners, and coordinating with the Marketing, Planning, and Analytics teams.

Responsibilities

• Manage the training and development of Media Buyers focusing on television direct response and omnichannel streaming advertising.
• Develop and implement improvements to the optimization strategy using an omnichannel approach to enhance CPLI and COM.
• Ensure that Media Buyers deploy appropriate budgets in assigned markets to meet weekly marketing performance goals.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and larger-scale media initiatives.
• Coordinate with the Marketing, Planning, and Analytics team for budget and target planning to align with marketing department goals.

Requirements

• Bachelor’s degree preferred; equivalent combination of education and experience may be considered.
• Experience buying or selling linear TV media advertising of at least 2 years.
• Experience with omnichannel streaming campaigns to drive lead conversion.
• Ability to work onsite in Mechanicsburg, PA.

Qualifications

• Strong analytical skills and ability to track and measure KPIs such as CPL, CPLI, Issued Leads, and Cost of Marketing.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Proficiency in media buying software and tools.

Skills

• Media buying and analytics skills.
• Strategic thinking and problem-solving abilities.
• Excellent organizational and time management skills.

Benefits

• Comprehensive health insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) retirement plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee referral program.
• Employee discount program.
• Paid training and unlimited professional growth potential.

Pay

$X per hour or $Y per week, depending on experience and qualifications.

Schedule

Monday-Friday, 8:00AM-5:00PM (Full-Time)

Benefits

• Comprehensive health insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) retirement plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee referral program.
• Employee discount program.
• Paid training and unlimited professional growth potential.