Media Manager - Agency

Responsibilities

• Plan and execute linear TV and streaming buys across national, local, cable, CTV, and premium inventory. Sports and premium placements are an added bonus.
• Optimize campaigns using real-time data from Tatari’s platform, monitoring performance, inventory clearance, audience trends, and the competitive landscape.
• Partner with client management teams to turn performance insights into clear recommendations that help clients scale efficiently and understand the impact of their media investments.
• Led client conversations with confidence, present strategic recommendations for the plans, answer complex media questions, and clearly communicate performance, pricing, and planning decisions.
• Source and negotiate unique buying opportunities, including discounted inventory, custom client packages, and upfront deals.

Qualifications

• 3–5 years of experience in TV and video media buying and planning; programmatic or platform trading experience is a plus.
• Deep understanding of the TV and streaming landscape, including networks, publishers, programming, and the media calendar, with the ability to turn that knowledge into strategic media plans.
• Proven success scaling TV campaigns by using performance KPIs to drive smarter, more efficient buying decisions.
• Strong understanding of the full marketing funnel and how TV, programmatic, data, and measurement work together.
• Excellent communication skills, both verbal and written, with the ability to combine data-driven analysis and strategic storytelling for clients and internal teams.
• Comfortable learning new technologies quickly, including proprietary tools like Tatari’s platform.
• Highly analytical, with strong Excel or Google Sheets skills and experience working with measurement tools, performance data, and reporting.
• Curiosity and desire to learn, with particular emphasis for AI.