Media Manager

Responsibilities

• Campaign Strategy, Execution & Operations (30%): Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy; Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time; Manage campaign setup, trafficking, and implementation across paid media platforms; Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations; Monitor budget pacing and delivery to ensure campaigns remain within spend targets; Identify and implement in-flight optimizations within established guardrails; Maintain detailed documentation including media plans, campaign specs, timelines, and learnings
• Performance Monitoring (20%): Track campaign performance against defined benchmarks and KPIs; Monitor in-flight results and flag performance trends, risks, and opportunities; Ensure budget pacing remains within acceptable thresholds (e.g., ±5%); Escalate performance issues, optimization opportunities, or operational risks to the Director of Media
• Reporting & Insights (20%): Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels; Partner with internal analytics team and external agencies to support: Ensure reporting accuracy, completeness, and data quality; KPI tracking and dashboard updates; Performance insights; Test design analysis and readouts
• Cross-Functional Collaboration (30%): Ensure brand goals and direction are implemented by media agency; Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals; Partner with Media ops on audience segmentation, suppression strategies, and retargeting usage; Working with Media ops, ensure proper tagging, tracking, and audience integration across campaigns; Maintain strong coordination with internal teams and agency partners to ensure operational alignment

Qualifications

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation
• Collaborative, accountable, and energized by execution
• Bachelor’s degree required, MBA a plus

Benefits

• Health and wellness benefits
• Paid time off and holiday pay
• myFlexPay program – early access to 50% of earned wages
• Details: https://www.drivenbrandsbenefits.com

Pay

Compensation range: $76,700.00 – $136,900.00 annual base pay. Base pay may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives.

Position Location: North Carolina