Media Manager

Responsibilities

• Manage daily performance across channels including SEM, programmatic, display remarketing, paid social media, and affiliate to deliver on campaign goals and KPIs.
• Support leadership by proposing and managing performance improvements that provide positive revenue impact across media mix.
• Utilize analytical ability to evaluate end-to-end customer experience beyond paid media and identify improvements across channels and touchpoints.
• Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.
• Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.
• Work with the Measurement team to continually improve the media measurement planning and reporting process.
• Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.
• Work with account teams to produce media quotes that cover time generate positive margin.
• Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.
• Manage media IOs and POs to ensure partners are paid accurately and on time.
• Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.
• Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.
• Compile client research, competitive data and digital landscape information to share with broader client team on an ongoing basis.
• Research emerging digital platforms and communications strategies to support client recommendations.
• Stay current through research and practice, staying ahead of the latest updates regarding tools, techniques and methods related to digital media.

Qualifications

• High School Diploma/GED
• Bachelor’s Degree preferred
• 3 years of prior experience in performance-led digital marketing
• 1 year of prior supervisory/management experience
• Working knowledge of Excel for data mining/management, platform budgeting and planning