Media Manager

Location: Charlotte, NC (onsite)

Schedule

Monday-Friday, 8:00AM-5:00PM (Full-Time)

About the Role

As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving media results. The position will take ownership of KPIs such as CPL, CPLI, Issued Leads, and Cost of Marketing. This role involves data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking.

Responsibilities

• Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
• Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
• Ensure that your team is continually working to improve results in each market by testing and measuring new strategies.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
• Coordinate with the Marketing, Planning, and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Requirements

• Bachelor’s degree preferred.
• Experience using omnichannel streaming campaigns to drive lead conversion.
• Experience in a manager-level role where you oversaw a team's performance.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) Retirement Plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee Referral Program.
• Employee Discount Program.
• Paid training and unlimited professional growth potential.

Culture and Community

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home®, extending this mission beyond our customers and employees to support positive change in our communities through volunteering, giving back, and supporting nonprofits that make a difference.

Learn more about our community efforts.