Media Manager

Job Responsibilities

• Media Planning
• Develop and adapt seasonal media plans by channel, ensuring alignment with global strategy, local business needs and brand guidelines
• Partner with agency teams to build and refine media plans, incorporating market-specific nuance and opportunities
• Continually optimize partner, tactic and channel mix to maximize impact of campaigns according to KPIs
• Effectively manage media budgets across multiple countries and channels, ensuring alignment with internal finance team
• Partner with Social Media Manager to ensure alignment across all paid channels
• Print Media
• Strong knowledge of the print media landscape, current industry trends and existing positive relationships with media vendors and publishers
• Experience in negotiating positioning packages
• Co-ordination with the agency teams in Canada, Brazil, Mexico, and Latin America/ Caribbean for direction on print media plans
• Able to make timely decisions on plan changes, accountability for plans and budget, direction on production and trafficking
• Weekly management of the schedule in the New York Times Sunday Styles section which includes confirmation of media and final approval on creative production in partnership with Advertising Assistant
• Manage appropriate monthly sign off/approval on the media plans to ensure that all media is booked in a timely fashion
• Co-ordination with Leased Dept Stores on participation in their seasonal catalogues. Negotiation of positions, rates, and maintenance of corresponding media plan
• Manage relevant budgets per zone
• OOH Media
• Strong knowledge of the outdoor marketplace, evolving industry trends and emerging innovation
• Oversee production, shipping, and installs for all OOH billboard creative changeouts
• Continually assess new opportunities in key markets for consideration
• Coordinate the monthly outdoor media plan for all OOH placements, inclusive of billboards and digital units
• Ensure that video/creative are trafficked on a timely basis and that correct specifications have been provided to the HQ team
• Digital Display Media
• Experience with working with a variety of different digital partners to generate media plans that meet campaign objectives
• Strong attention to detail on all elements of a media plan from inception to execution
• Responsible for campaign monitoring, optimizations, and reporting to achieve optimal results
• Cordination of all approvals, logistics, and production for timely launches
• Able to analyze post campaign performance for future best practice
• CTV Media
• Based on specific campaign needs, co-ordinate with the media agency on TV and Connected TV plans and buys as needed
• Experience with planning and buying Advanced/Connected TV and Cinema as well as other digital TV opportunities

Qualifications

• 6-7 years of experience – brand or agency side, luxury experience strongly preferred
• Media planning and buying skills
• Knowledge of media production
• Strong budget management
• Professional presentation, excellent interpersonal skills, able to communicate effectively both verbally and in writing
• Able to be agile, pivot as needed and manage many high-priority projects at once, in fast paced environment
• Foster and maintain positive working relationships with all media agencies and vendors
• Team player with a pro-active attitude

Pay

USD $120,000- $130,000 annually, plus the opportunity for a bonus, a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and two retirement plans, both with employer contributions.

Schedule

N/A