Digital Media Manager

About the role

A motivated digital media manager is needed to analyze data, think creatively, and develop innovative strategies for marketing campaigns.

Responsibilities

• Analyze data and recommend, place, and analyze paid display, programmatic and social media campaigns for clients.
• Manage client relationships and grow pieces of business by working with the existing media teams to strengthen current campaigns and develop new media plans.
• Create and oversee the successful launch of campaigns through QAing of creative, pixel placement and implementation alongside other media team members.
• Keep track of campaign performance and target (monthly) across all channels, flagging needs for intervention.
• Optimize or improve campaigns by leveraging creative and marketing knowledge to develop new creative, landing pages, and campaign strategies for existing and new campaigns.
• Provide inputs and guidance on campaign planning, including requirements for success and optimal use of digital media channels to achieve client goals.
• Attend meetings with media partners and look for new client growth opportunities.

Requirements

• At least 5 years of experience with digital media buying, specifically within the paid social, display, programmatic space, and SEM space.
• Fluency with top media platforms including DFA, TURN, Media Math, Facebook Ads Manager, Twitter Ads, Google Adwords, etc.
• Experience with programmatic media buying required.
• Google Adwords/Display Certified a plus.

Qualifications

• Bachelor’s / Bachelor’s degree in Advertising, Finance, Statistics, Business, Marketing, Economics, or other related fields.
• Detail oriented and excellent time management and organizational skills.
• Strong written and verbal communication skills.
• Strong ability to multi-task in a fast-paced environment.
• Entrepreneurial spirit, strong work ethic, and proven track record for taking initiative.
• Strong proficiency in Microsoft Office suite (Excel, Word, PowerPoint, and Outlook).
• Google Adwords and Facebook Blueprint certifications a plus.