Media Marketing Manager

About the role

The Omnichannel Media Manager at West Shore Home is responsible for training, developing, and optimizing the media results of Media Buyers and Analysts. Key responsibilities include managing budgets, negotiating with media partners, and aligning marketing goals with financial targets.

Responsibilities

• Manage the training and development of Media Buyers focusing on television direct response and omnichannel streaming advertising.
• Develop and implement improvements to the optimization strategy using an omnichannel approach to enhance CPLI and COM.
• Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets to meet weekly marketing performance goals.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
• Coordinate with the Marketing, Planning, and Analytics team for budget and target planning to ensure accurate alignment with marketing department goals.

Requirements

• Bachelor’s degree preferred; equivalent combination of education and experience may be considered.
• Experience buying or selling linear TV media advertising for at least 2 years.
• Experience using omnichannel streaming campaigns to drive lead conversion.
• Ability to work onsite in Mechanicsburg, PA. Relocation assistance is available.

Qualifications

• Strong analytical skills and ability to track and measure media performance metrics.
• Excellent communication and interpersonal skills to manage relationships with media partners and internal teams.
• Proficiency in media buying software and tools.

Skills

• Media buying and analytics expertise.
• Strategic thinking and problem-solving abilities.
• Excellent organizational and time management skills.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) Retirement Plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee Referral Program.
• Employee Discount Program.
• Paid training and unlimited professional growth potential.

Pay

$X per hour or $Y per year, depending on experience and qualifications.

Schedule

Monday-Friday, 8:00AM-5:00PM (Full-Time)

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) Retirement Plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee Referral Program.
• Employee Discount Program.
• Paid training and unlimited professional growth potential.

Culture and Community

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation's top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.

To learn more about our community involvement and support, visit: West Shore Home Community Page.