Media Buyer

At a glance

This is a position on the Media buying team at Rainstorm Direct. The role is remote, but accommodating meetings in different US time zones is expected.

What does a Media Buyer do at Rainstorm Direct?

• Develop and execute video buying strategies aligned with client objectives and KPIs
• Understand the advertising industry, assigned media, competitive factors, and marketplace conditions that affect performance and clearance opportunities
• Negotiate competitive rates, added value, premium placements, and effective buy schedules across media partners
• Partner closely with Planning to ensure media buys align with overarching strategy and client goals
• Represent media on client calls, providing expertise on marketplace trends, pricing, inventory, and opportunities
• Track and monitor budgets with accuracy, ensuring proper billing, pacing, reconciliation, and administrative follow-through
• Analyze reporting, pre-log and post-log information, and monitor campaign performance on an ongoing basis to identify more productive opportunities and recommend optimizations
• Identify inventory patterns throughout each quarter, including present and projected station, vendor, and market conditions
• Build and maintain vendor relationships
• Solicit, evaluate, and develop new or inactive media outlets and non-broadcast opportunities, including other lead-generation channels
• Research periodicals, websites, industry communications, and marketplace updates to uncover new media opportunities
• Contribute to team initiatives, including process improvements, troubleshooting, identify workflow efficiencies, and tool enhancements
• Exemplify the agency’s Core Values and complete other duties and tasks as assigned

What do we look for in a Media Buyer at our agency?

• 1-3+ years of media buying experience, preferably across linear, CTV and -performance/response-driven media in an agency environment
• College degree or relevant experience
• Experience with national linear and performance/response-driven media
• Proven track record negotiating and managing media investments
• Strong negotiation, sales, communication, presentation, and organizational skills, with a professional demeanor and the ability to influence stakeholders
• Creative thinking and strategic problem-solving skills
• Strong attention to detail and ability to identify accuracy in data
• Strategic thinker with strong problem-solving capabilities
• Ability to thrive in a fast-paced environment while managing multiple priorities, following up consistently, and taking initiative
• Understanding of emerging trends in linear, CTV, and non-broadcast media opportunities
• Proactive, self-directed, highly organized, and comfortable independently researching new opportunities
• Collaborative mindset with demonstrated experience mentoring and supporting team members
• Desire to pitch new ideas, strategies, and media opportunities
• Appreciation of the agency’s core values

Why work at Rainstorm Direct?

• We are a 40+ year old company doing a thing we call Transactional Brand Building. That is, we deliver on our clients’ brand and sales objectives at the same time, with the same work and the same media plan. We measure our clients’ sales results daily – per transaction, so you and your clients can see the tangible results of your work.
• Rainstorm Direct is a subsidiary of Rain the Growth Agency, an advertising holding company based in Portland, Oregon.
• There are about 250 of us across Rain the Growth Agency, so we’re big enough to handle major projects, but small enough that we all know each other.
• We pride ourselves on being nimble!
• Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance