Media Buyer

Responsibilities

• Own and manage all media buying for Meta, TikTok, Pinterest, Snapchat, and up-and-coming additional channels.
• Partner with the Director of Paid Media and Creative Strategist for budgeting, planning, and creative development of ads that align with ongoing campaigns and company goals.
• Track and analyze ad data, focusing on metrics around efficiency and performance, including CaC, LTV, ROI, and conversions.
• Build and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels, using tools such as NorthBeam, Prescient, Motion, and Excel.
• Iterate and improve ad campaigns to build more effective targeting, maximize ROI, and stay up-to-date on best practices for each channel.
• Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection.
• Work with Brand, UGC, and Video Editing teams to facilitate alignment with best practices, new trends, and MaryRuth’s brand voice in ad content.
• Communicate with both internal team members and external tech partners to review and act on timely updates, information sharing, and both short-term and longer-term planning.
• Ensure all content adheres to company standards as well as relevant merchant, channel, or other compliance guidelines or requirements.

Qualifications

• Minimum 3 years of media buying experience; CPG or brand experience strongly preferred.
• Creative strategy experience and exposure required, including proficiency in analyzing and utilizing data to determine direction and objectives.
• Experience with NorthBeam, Prescient, Motion, or similar platforms preferred; intermediate experience in Microsoft Excel or Google Sheets required.
• Demonstrated work in translating data into optimizing advertising to reach and exceed KPIs; comfortable with common KPIs and campaign metrics.
• Experience with TikTok and/or Meta strongly preferred; experience with TikTok Shop, Pinterest, and Snapchat is a plus.
• Strong knowledge in targeting tactics, testing, and reporting in an omnichannel environment.
• Collaborative team player who can communicate effectively cross-functionally and with external partners, including around urgent, high-impact projects.
• Capable of managing competing priorities in a fast-moving environment.

Benefits

• Competitive compensation, commensurate with experience.
• Paid sick time.
• Paid holidays.
• Flexible paid time off.
• Paid volunteer time off.
• Medical, vision, and dental insurance.
• Flexible Spending Account - FSA.
• Company matched (4%) 401k.
• Eligibility for discretionary bonus.
• Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).