Media Buyer

About Town Hall – a fast-growing digital media agency serving higher education and mission-driven brands – is seeking a Media Buyer to lead the technical execution, trafficking, and platform optimization for paid media campaigns, with a primary focus on paid social channels and Google video and display.

Our office is located in midtown Manhattan, and we currently work in-office four days per week (Monday–Thursday).

About the role

You are the analytical engine behind the screen. You’ll thrive here if you possess relentless attention to detail, live "hands-on-keyboard" in ad platforms daily, and take pride in flawless campaign execution, consistent tracking setups, and structured data management.

Responsibilities

• Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok.
• Conduct daily monitoring of active campaigns. Adjust bidding strategies, execute audience exclusions, manage budget pacing, and deploy creative swaps in accordance with planned flighting schedules.
• Support pixel governance, conversion mapping, and overseeing event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms.
• Partner with Media Planners and Search Managers to review media plans for operational feasibility. Work closely with Creative Strategists, Account Directors, and Project Managers to traffic newly approved ad variants smoothly.
• Enforce strict brand safety frameworks (e.g., publisher exclusions, blocklists) and pixel setups aligned with client consent management platforms to safeguard institution reputations.

Requirements

• 2–5 years of direct, hands-on-keyboard execution experience within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Fluency in other paid social platforms is a plus.
• Attention to detail regarding naming conventions, creative parameters, and budget allocations; ability to operate independently without manual oversight.
• Strong capability in Microsoft Excel/Google Sheets, data normalization, and diagnosing platform-level delivery discrepancies or tracking drops.
• Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred.

Benefits

• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

Pay

Salary range $65,000 - 70,000 per year, commensurate with experience.

Schedule

In-office four days per week (Monday–Thursday).