Media Buyer

About the Role

We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms. This person should be equally comfortable launching and optimizing campaigns, building testing frameworks, collaborating closely with creative teams, translating data into actionable insights, and communicating clearly with clients.

You will not operate in isolation — you will work directly with creative strategists, editors, influencer leads, and account managers to ensure performance and storytelling align.

Responsibilities

• Paid Media Strategy & Execution
  • Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
  • Build full-funnel campaign structures (awareness → consideration → conversion → retention)
  • Develop structured creative testing roadmaps
  • Manage budget pacing and allocation across multiple accounts
  • Scale winning creative quickly and decisively
• Performance Optimization
  • Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
  • Identify performance trends and proactively pivot
  • Conduct audience testing, offer testing, and landing page testing in collaboration with clients
  • Implement smart retargeting and retention strategies
• Creative Collaboration
  • Partner with creative strategists to inform ad angles based on performance data
  • Provide structured creative feedback based on metrics
  • Help identify what’s working and why
  • Ensure creative is platform-native and conversion-focused
• Reporting & Communication
  • Deliver clear, concise weekly performance updates
  • Lead performance conversations on client calls when needed
  • Turn data into insights, not just dashboards
  • Provide scaling plans backed by numbers

Requirements

• 3+ years hands-on paid media experience (agency experience strongly preferred)
• Proven experience managing $50K–$500K+ monthly budgets
• Deep platform knowledge (Meta + TikTok required)
• Strong understanding of DTC performance metrics
• Experience scaling brands profitably, not just maintaining campaigns
• Comfortable in fast-moving environments
• Proactive communicator
• Obsessed with testing and iteration

Skills

You should know:

• How to diagnose performance problems quickly
• When to cut losers
• When to scale aggressively
• How to align paid with creative strategy
• How to manage multiple brands without chaos

Bonus Points

• Experience with TikTok Shop
• Experience working alongside influencer teams
• Familiarity with Triple Whale, Northbeam, or advanced attribution tools
• Understanding of retention metrics and lifecycle marketing
• Experience with CPG or retail launches

What Success Looks Like

• Accounts are scaling profitably
• Creative testing is structured and consistent
• Clients feel confident in the strategy
• Performance insights inform creative production
• We move faster than competitors