Media and Retail Media Planning Professional

Soar with us at Wawa. We believe we can make life a little better every day – one smile, hoagie, or experience at a time. And there’s one secret ingredient that truly sets Wawa apart: Our Associates. At Wawa, you’ll be part of a caring team that’s dedicated to helping all of us fly high – together. We’re team players, day-brighteners, and go-getters: and we know that Wawa is a place where we can build skills to thrive and open doors to new career opportunities. We’re proud to be a part of a winning team of Associate owners who shape our success. We’re committed to helping our communities and one another at every turn, because we know that when we fly together, there’s no limit to how far we can go. Ready to be part of a team that helps you reach new heights? Join our flock and get ready to soar. Job Description Job Title: Media and Retail Media Network Professional Location: Corporate Department: Marketing Job Summary: The Media and Retail Media Network Professional supports the planning, execution, stewardship, and continuous improvement of Wawa’s paid media activity while providing planning and execution support for Wawa's retail media network Goose Media Network (GMN). Reporting to the Media Manager, this role helps maintain streamlined business operations across Paid Media and GMN, with primary emphasis on integrated media planning, activation, performance management, and financial stewardship. Principal Duties Media Planning Coordinate with agency partners to collect assets, approvals, trafficking materials, and campaign deliverables. Support campaign setup and execution across traditional, digital, social, sponsorship, and emerging media channels.Maintain media planning documents, trackers, and campaign status reports.Monitor campaign performance, pacing, spend, impressions, and KPI delivery; partner with agency teams to identify risks and resolve delivery gaps.Partner with Creative, Social, Sponsorship, Digital, Loyalty, Merchandising, and other cross-functional teams to align media requirements, assets, timing, and brand standards.Assist with management of media campaign timelines, calendars, and project plans.Manage media budgets, billing, reconciliation, and campaign stewardship to support accurate financial tracking and full delivery of approved investments.Help prepare campaign performance reports, dashboards, and recaps.Retail Media Network- Goose Media NetworkCollaborate with our media network partners to drive campaign definition, develop and approve media briefs, and key performance indicators and campaign recommendations . Present to the advertising clients along with the agency partner to get plan approval and spend support.Help build strategic recommendations based on a deep understanding of the suppliers’ business goals and marketing objectives.Collaborate with partners to set operational standards and ensure partner work and performance meet or exceed these standards.Stay on top of communications, timelines and dependencies between agency and internal stakeholders ensuring we launch on time.Monitor daily, weekly and monthly campaign performance and spend to ensure accurate impression and KPI delivery and partner team on resolution to fill any necessary gaps.Collaborate with vendor and agency team on content development, maintaining Wawa’s brand standards.Help coordinate communication between Merchandising, Marketing, Digital, Loyalty, and external partners.Manage campaign budgets and billing as part of campaign stewardship, ensure accurate and full delivery of client budgets. Maintain sales materials, marketing collateral, and partner documentation. Coordinate with agency partners to collect assets, approvals, Essential Functions: Financial Live Update - Period Self-motivated, highly detail-oriented, self-starter, independent worker with critical thinking skillsProcess focused, desire for continuous improvementA learning mindset, combined with strategic thinkingSuperior project management and organizational skills with a proven ability to manage multiple projects simultaneously where priorities can change quicklyAbility to communicate effectively at all levels, build relationships and lead cross-functional teamsTeam player with a positive attitudeExcellent written, oral, and formal communication skills Basic Qualifications 3-5+ years of experience in a digital planning/buying role, with a focus on retail and/or CPGUnderstanding of digital media, marketing tactics, and operational processExperience working with media agencies, publishers, platforms, and other external partners.An understanding of the retail business, and CPG is a plusPlatform experience across ad serving (DCM, GAM, Criteo, Citrus Ad), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest) technologies a plusExperience managing cross-functional projects, timelines, budgets, deliverables, and stakeholder communications.Proficient user of Microsoft Office suite, especially Excel and Power PointExperience working cross-functionally within an organizationWell-rounded understanding of media planning and buyingKnowledge of digital marketing campaign tools & analytics platforms ex. Adobe Analytics, Google Ads, FacebookMedia billing and reconciliation experience preferred Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com. Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.