Director Integrated Media Planning - Retail

About the role

As the Director, Integrated Media Planning, you will lead the strategic vision for a high-impact retail account, working directly with the Brand Lead and Portfolio Strategy/Planning Lead to reshape the client’s media approach and drive measurable brand impact. This role offers direct visibility with OMD’s C-suite and the opportunity to lead transformation for a growth brand at a pivotal inflection point. The position involves reimagining the customer base and shifting from performance-driven narratives to building authentic cultural impact, with game-changing product launches and amplified brand storytelling on the horizon.

Responsibilities

• Build and drive collaborative partnerships with internal and external teams, applying deep understanding of category, competitive, cultural, and consumer landscapes to bring insights to life within strategic frameworks.
• Develop brand media tactics across CTV, Digital Video, Social, Search, and Custom Direct Partnerships, ensuring innovative and effective execution.
• Defend agency work and recommendations, challenging internal and external teams to enhance outcomes.
• Translate brand objectives and platforms into innovative media strategies that deliver impactful results.
• Identify and execute never-before-seen opportunities that align with client ambitions and drive measurable growth.
• Build strong, empathetic relationships with clients and teams, prioritizing what’s best for both the client and the collective effort.
• Inspire and lead teams to solve complex client challenges through unique approaches, serving as a role model for innovation and collaboration.

Qualifications

• Graduate of a four-year college or university.
• 8+ years of integrated media planning experience.
• Experience in cross-functional strategic planning and Communications Framework development.
• Proven track record working with media budgets in the ~$100MM+ range annually.
• Experience collaborating closely with Marketing Science/Data Analytics teams to drive optimization recommendations.
• Ability to thrive in fast-paced agency environments, juggling multiple tasks while keeping teams aligned and on track.
• Strong track record of handling large-scale client ambitions and delivering transformative results.
• Expertise in creating and executing holistic channel approaches to media planning.
• Experience collaborating with media owners, agency business units, and creative agency partners.
• Proven leadership ability with a strong desire and ability to grow and develop talent.
• Advanced knowledge of media fundamentals and the ability to educate stakeholders at all levels.
• Comfort with data, analytics, and measurement to inform strategic decisions.

Pay

$145,000 - $160,000