Jobs · Sales · Massachusetts

Media Planner - Retail Media Network

Staples · Framingham, MA · 1 wk ago
SalesFull-time

Total Rewards

  • Competitive base salary + bonus on eligible positions
  • Paid Time Off: 22 days plus 7 major holidays and 1 floating holiday
  • 401(k) Matching: Company match 401(k) plan
  • Discounts: Online and retail discounts
  • Wellness: Physical and mental health wellness programs
  • On-site Amenities: Daycare, cafeteria, fitness center, and coffee shop at our HQ

What You’ll Be Doing:

  • Develop and activate integrated media campaigns across multiple channels including paid search, programmatic display, paid social, email, onsite media (Staples.com, Staples Advantage, Quill), and emerging retail media offerings
  • Build strategic media plans aligned to vendor objectives, KPIs, customer behavior, and business priorities
  • Partner with Sales teams to understand vendor goals and recommend the right media mix, targeting strategy, messaging, and landing page experiences to drive results
  • Collaborate cross-functionally with media analytics teams to interpret campaign performance and apply learnings to future planning cycles
  • Manage campaign execution from planning through launch, optimization, reporting, and wrap-up
  • Coordinate campaign elements including audience targeting, 1st party data strategy, creative development, promotional alignment, and landing page destinations
  • Serve as a day-to-day contact for vendor partners, media agencies, and internal cross-functional teams
  • Lead and participate in status meetings, campaign reviews, reporting discussions, and planning conversations
  • Support development of campaign reports and performance recaps; analyze campaign data and identify optimization opportunities
  • Own and maintain key operational documents including budget trackers, promotional calendars, flowcharts, creative specs etc
  • Identify opportunities to improve workflows, streamline processes, and enhance team efficiency as the business scales
  • Participate in client facing vendor presentations and “new business” opportunities to support growth of the Staples Media Network business

What You Bring to the Table:

  • Strategic mindset with an interest in understanding vendor business objectives and translating them into effective media strategies
  • Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
  • Collaborative, relationship-driven approach with strong communication skills
  • Curiosity for digital advertising, ecommerce, retail media, consumer behavior, and campaign testing/optimization
  • Ability to thrive in a fast-paced, growth-oriented environment with evolving priorities

Basic Qualifications:

  • Bachelor’s Degree or equivalent work experience
  • 2+ years of experience in media planning, advertising, media account management, or digital marketing

Preferred Qualifications:

  • Experience working within ecommerce, retail media networks, retail brands, agency or digital advertising
  • Familiarity with digital media channels including search, display, email, onsite media, and programmatic advertising
  • Comfort interpreting campaign data and translating insights into actionable recommendations
  • Experience managing multiple stakeholders, timelines, and campaign deliverables in parallel

What We Offer:

  • Opportunity to join a rapidly growing retail media business with significant visibility and impact
  • Collaborative and entrepreneurial team environment
  • Inclusive culture with associate-led Business Resource Groups
  • Competitive PTO package including 22 days PTO, 7 paid holidays, and 1 floating holiday

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