Media Planner - Retail Media Network
Staples · Framingham, MA · 1 wk ago
SalesFull-time
Total Rewards
- Competitive base salary + bonus on eligible positions
- Paid Time Off: 22 days plus 7 major holidays and 1 floating holiday
- 401(k) Matching: Company match 401(k) plan
- Discounts: Online and retail discounts
- Wellness: Physical and mental health wellness programs
- On-site Amenities: Daycare, cafeteria, fitness center, and coffee shop at our HQ
What You’ll Be Doing:
- Develop and activate integrated media campaigns across multiple channels including paid search, programmatic display, paid social, email, onsite media (Staples.com, Staples Advantage, Quill), and emerging retail media offerings
- Build strategic media plans aligned to vendor objectives, KPIs, customer behavior, and business priorities
- Partner with Sales teams to understand vendor goals and recommend the right media mix, targeting strategy, messaging, and landing page experiences to drive results
- Collaborate cross-functionally with media analytics teams to interpret campaign performance and apply learnings to future planning cycles
- Manage campaign execution from planning through launch, optimization, reporting, and wrap-up
- Coordinate campaign elements including audience targeting, 1st party data strategy, creative development, promotional alignment, and landing page destinations
- Serve as a day-to-day contact for vendor partners, media agencies, and internal cross-functional teams
- Lead and participate in status meetings, campaign reviews, reporting discussions, and planning conversations
- Support development of campaign reports and performance recaps; analyze campaign data and identify optimization opportunities
- Own and maintain key operational documents including budget trackers, promotional calendars, flowcharts, creative specs etc
- Identify opportunities to improve workflows, streamline processes, and enhance team efficiency as the business scales
- Participate in client facing vendor presentations and “new business” opportunities to support growth of the Staples Media Network business
What You Bring to the Table:
- Strategic mindset with an interest in understanding vendor business objectives and translating them into effective media strategies
- Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Collaborative, relationship-driven approach with strong communication skills
- Curiosity for digital advertising, ecommerce, retail media, consumer behavior, and campaign testing/optimization
- Ability to thrive in a fast-paced, growth-oriented environment with evolving priorities
Basic Qualifications:
- Bachelor’s Degree or equivalent work experience
- 2+ years of experience in media planning, advertising, media account management, or digital marketing
Preferred Qualifications:
- Experience working within ecommerce, retail media networks, retail brands, agency or digital advertising
- Familiarity with digital media channels including search, display, email, onsite media, and programmatic advertising
- Comfort interpreting campaign data and translating insights into actionable recommendations
- Experience managing multiple stakeholders, timelines, and campaign deliverables in parallel
What We Offer:
- Opportunity to join a rapidly growing retail media business with significant visibility and impact
- Collaborative and entrepreneurial team environment
- Inclusive culture with associate-led Business Resource Groups
- Competitive PTO package including 22 days PTO, 7 paid holidays, and 1 floating holiday