Media Planner

At Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

About the role

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.

This is a hybrid schedule requiring an average of 4 days per week in the office.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life cycle.
• Maintain and organize campaign-specific materials in the team’s shared document repository.
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Assist in the development of client-facing campaign performance reports.
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
• Traffic campaign tags into ad exchange environments.
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing performance.

Requirements

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Experience with Yahoo DSP, DV360, and The Trade Desk (required).
• Additional software experience with MRI, Comscore, Nielsen, LiveRamp, Epsilon, or other audience/data platforms is a plus.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Experience developing data-driven audience recommendations.
• Strong client-facing communication and presentation skills.
• Ability to analyze campaign performance and audience insights to drive strategy.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong analytics, organizational, and communication skills.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from any Publicis Groupe office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.
• Medical coverage, dental, vision, disability, and 401k for regular roles.

Pay

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.