Media Planner

Tasks and Responsibilities

• Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
• Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
• Rich media and online video placements
• Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile
• Lead campaign activation across all of the above mediums
• Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
• Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
• Optimize the campaigns with media vendors ongoing
• Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
• Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
• Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
• Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
• Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
• Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
• Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
• Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
• Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies

Skills And Abilities

• Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
• Excellent attention to detail, thoroughness, and organizational abilities
• Excellent writing, editing, and communication skills
• Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
• 3+ years of media planning and/or buying experience
• Empathy
• Adaptability

Results For a Media Planner Are Measured As Follows

• Positive feedback from their clients
• Positive feedback from SMEs on the annual review
• Positive feedback from the Media department on the annual review
• Accurate resource planning
• Consistent quality work across all clients and platforms
• Consistent and quality reporting
• Meeting deadlines internally and externally