Media Planner

Responsibilities

• Participate in strategy development and align with senior team members.
• Create media plan, handle updates based on internal and client feedback.
• Present/Send media plan to client and/or support senior team member presenting plan as needed.
• Negotiate with media vendors.
• Oversee and work with associate on campaign set-up and optimizations.
• Review campaign performance, suggest, make optimizations.
• Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”.
• Lead on client communication.
• Review campaign/platform set-up and budget to ensure correct set-up.
• Actualize media plan based on campaign end or monthly Adazzle actuals.
• Brainstorm strategy across teams in terms of audience building, creative development, etc.
• Oversee all platform pacing efforts against the media plan.
• Decide who will lead day-to-day client communications.

Requirements

• At least 2+ years of digital media strategy, planning, and buying experience
• A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns
• Must have experience working within Meta Ads, Google Ads, Tiktok Ads, Google Campaign Manager (DCM), etc.
• Experienced working with AI tools (ChatGPT, Claude, Gemini, etc.)
• Please highlight any experience you have with the entertainment business

Qualifications

• The annual salary range for this role is $65,000- $75,000.
• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO).
• We also offer 10 company paid holidays.

This is an overview of this position’s responsibilities, so specific roles and responsibilities and other aspects of this description may change.