Media Planner

We are seeking a highly skilled and detail-oriented Media Planner to develop and implement media strategies that effectively reach target audiences and achieve campaign objectives. This contract role requires a strong understanding of media planning, market research, and analytics to optimize media performance.

About the role

PTR Global is a leading provider of information technology and workforce solutions, with over 5,000 professionals providing services across the U.S. and Canada.

Responsibilities

• Develop comprehensive media plans that align with client objectives and budgets.
• Conduct market research to identify target audiences and media consumption habits.
• Collaborate with creative teams to ensure media strategies complement campaign messaging.
• Negotiate with media vendors to secure optimal placements and rates.
• Monitor and analyze campaign performance, providing actionable insights for optimization.
• Prepare and present media plans and performance reports to stakeholders.
• Stay updated on industry trends and emerging media platforms.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience as a Media Planner or in a similar role.
• Strong analytical skills and proficiency in media planning tools and software.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects and meet tight deadlines.
• Knowledge of digital and traditional media channels.

Pay

$50 - $55 per hour

Benefits

Full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities.