Senior Retail Media Planner

Job Location: CINCINNATI GENERAL OFFICES. Job Number: R000159892. Job Segmentation: Experienced Professionals.

About the role

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide! This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc.
• Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning.
• Support ongoing scenario planning, plan changes and authorizations.
• Partner with agency investment teams to plan, execute and optimize media investment across channels/marketplaces.
• Work with agencies to confirm accurate billing and compliance.
• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
• Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans
• Coach and develop Media Planning Manager

Qualifications

• Bachelor’s Degree required
• 5+ years media agency experience in a media or communications planning role.
• Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred.