Senior Media Planner

Senior Media Planner with 3-6+ years of relevant experience needed for a full-time, hybrid (3/2) position within an award-winning agency. Agency has offices in Central CT and NYC so the Senior Media Planner can work hybrid in either office. Salary range is 80-100K with some flex as needed. Get a great package of benefits, including a hybrid schedule, health/dental/vision insurance, 401(k) plan/generous match, HSA and FSA. Must have agency experience working in all channels but with a focus on digital and social. Must be comfortable with both strategy and planning. Must be client-facing and have a service mindset. The Senior Media Planner will support media strategy, tactical planning, campaign execution, and optimization across integrated channels. This role works closely with internal teams and clients to deliver strong campaign performance while helping mentor junior team members. This is an excellent opportunity for a media professional who enjoys both strategy and hands-on execution in a collaborative agency environment. ResponsibilitiesPartner with media leadership to develop and execute cross-channel media plansSupport strategy across digital, social, programmatic, and traditional mediaMonitor campaign performance, pacing, targeting, placements, and creative alignment to ensure goals and KPIs are metIdentify optimization opportunities and recommend actionable improvementsCollaborate with creative, analytics, PR, and brand teams to align messaging and campaign executionPresent recommendations, updates, and performance insights to clients and internal stakeholdersHelp manage vendor relationships and stay current on industry trends, platforms, and best practicesSupport reporting timelines and overall campaign accountability QualificationsBachelor’s degree in Marketing, Advertising, Communications, or related field3+ years of media agency experience, preferably with digital media exposureKnowledge of the paid media ecosystem, campaign strategy, and creative best practicesExperience with paid social platforms is a plusStrong organizational, analytical, and project management skillsAbility to manage multiple campaigns in a fast-paced environmentCollaborative, proactive, detail-oriented, and eager to learn and grow Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.