Senior Media Planner

About the role

As a Senior Media Planner at Colle McVoy, you’ll collaborate with internal and client teams to track and evaluate trends, develop competitive analyses and audience profiles, and build and steward the optimal media plan that delivers our clients’ business and marketing objectives. The ideal candidate is an experienced agency-side media planner who is equal parts curious, dynamic, and detailed. This person values data and media creativity equally. We’re looking for someone who can contribute from day one that wants to be part of a tight-knit team that’s excited about what’s next in media. Beyond experience, we’re seeking someone who is inherently positive and values a strong sense of teamwork, attention to detail, proactive communication, and strategic solutions. A love of media, pop culture and agency life is in your DNA.

Responsibilities

• Mine data and research to create custom and effective media strategies and plans
• Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units
• Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development
• Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle
• Lead media plan development and stewardship in partnership with media supervisors and directors
• Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development
• Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates
• Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership with others on the media team
• “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned
• Mentor and develop assistant media planners and media interns
• Contribute to team and agency development by participating in department and agency education sessions and contributing your own points of passion and skill to educate others
• Collaborate with cross-functional agency teams including Account Management, Creative, Strategy, Data Science, Brand Experience and Public Relations

Required Skills

• Proficient across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis, plan reporting/optimization and financial stewardship/media billing
• Experience across all media channels (television/video, digital, social, radio/audio, print, out of home) and full funnel marketing (brand and performance media)
• Ability to independently develop and steward media plans
• Strong communications skills including managing regular internal team and client communications
• Proficient with MRI-Simmons, Media Radar and Pathmatics (or similar competitive tracking tools), Nielsen Commspoint and Mediaocean/Prisma
• Excellent organizational skills and attention to detail
• Prioritizes effectively following the directions of supervisors and adheres to timelines
• Ability to thrive in a culture of teaching and learning
• Competent at prompting AI and interpreting AI responses to assist in research and media planning
• Passion for advertising, media and pop culture
• Curious and resourceful, problem solver

Qualifications

• Bachelor’s degree or equivalent industry experience
• Minimum two years of agency-side media planning experience
• Integrated agency experience preferred
• CPG and retail category experience a plus
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus
• Ability to travel as needed

Pay

At the time of posting, the base salary for this position ranges from $70,000-$80,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications.

Benefits

In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.