Senior Media Planner

About the role

The Senior Media Planner is responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s roster of top-tier clients. This role involves meeting with vendors and sales reps to stay ahead of emerging media platforms and offerings.

Responsibilities

• Developing online media campaigns, including managing the media plan, optimizing, budget pacing, and accounting duties.
• Creating reports and recommendations based on campaign performance.
• Acting as the primary internal contact for campaign-related needs, queries, and issues.
• Supporting the Director in client communications and fulfilling client requests.
• Providing strategic recommendations to and growing business opportunities with current clients.
• Staying updated on the latest trends in media and identifying new vendors and tactics that could meet clients' needs.

Qualifications

• At least 3 years of experience in digital media planning and buying.
• An in-depth understanding of interactive marketing and online media.
• A working knowledge of offline media.
• Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites.
• Strong organizational and time management skills, and the ability to multi-task in a fast-paced environment.
• Strong analytical skills, and the ability to relate results to a client's business objectives.
• Superior communication and negotiation skills.

Skills

• Superior communication and negotiation skills.
• Planning and implementation of online media campaigns.
• Day-to-day management of the media plan.
• Optimizing and budget pacing duties.
• Creating reports and recommendations based on campaign performance.
• Primary internal contact for campaign-related needs.
• Supporting the Director in client communications and fulfilling client requests.
• Providing strategic recommendations to and growing business opportunities with current clients.
• Staying updated on the latest trends in media and identifying new vendors and tactics.

Benefits

• Medical coverage.
• Dental coverage.
• Vision coverage.
• Disability coverage.
• 401(k) plan.
• Parental and family care leave.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $60,800.00 - USD $93,600.00/Annually.

Schedule

Not specified.