Senior Media Planner

About the role

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution.

Responsibilities

• Develops decisive, insightful strategies aligned with client objectives
• Demonstrates a thorough understanding of client business and how to achieve results
• Understands client objectives, resources, and pros/cons of approaches to address them
• Executes responsibilities with urgency and strong team integration
• Takes initiative to learn business planning from supervisors
• Applies industry changes in evolving approach for client business
• Proactively challenges status quo with media partners and clients
• Leverages consumer and media insights to inform communications strategy
• Edits team members on media concepts, application, and philosophy
• Maintains strong vendor relationships
• Supports business improvement by meeting personal and departmental goals and objectives timely and effectively

Qualifications

• A bachelor’s degree in a related field
• A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
• Digital media experience
• Solid background in traditional media planning/buying within an agency environment
• Experience managing multiple clients and cross-functional teams
• Experience with core planning tools and systems
• Strong quantitative and analytical skills
• Proven ability to translate strategic plans into flawless real-world execution
• Strong negotiation skills and experience with integrated multichannel media packages
• Demonstrated proficiency in digital media channels including display, mobile, and search
• Strong understanding of ad serving, behavioral targeting, media, and analytics

Skills and Experience

• Develops decisive, insightful strategies aligned with client objectives
• Demonstrates a thorough understanding of client business and how to achieve results
• Understands client objectives, resources, and pros/cons of approaches to address them
• Executes responsibilities with urgency and strong team integration
• Takes initiative to learn business planning from supervisors
• Applies industry changes in evolving approach for client business
• Proactively challenges status quo with media partners and clients
• Leverages consumer and media insights to inform communications strategy
• Edits team members on media concepts, application, and philosophy
• Maintains strong vendor relationships
• Supports business improvement by meeting personal and departmental goals and objectives timely and effectively

Benefits

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Pay

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions. Salary Range: $60,000 - 70,000 annually

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.