Media Analyst/Planner
Cella · Malvern, PA · 3 wk ago
Marketing$44–$54/hrContract
Location: Malvern, Pennsylvania • Job Type: Contract • Onsite required Tuesday, Wednesday, and Thursday
About the role
We are seeking a Recruitment Media Analyst to support the programmatic and digital advertising lifecycle within our client’s talent-acquisition space. Reporting directly to a Media Manager, you will be the primary steward of a $20 k/month ($240 k+ annualized) budget, executing, pacing, and reporting on banner and programmatic campaigns to drive high-quality applicant flow into the client’s internal systems.
Responsibilities
- Execute and monitor programmatic banner ads and digital placements across recruitment channels (LinkedIn, Indeed, etc.).
- Manage monthly spend (~$20 k) with high precision, ensuring no overspends while maximizing lead volume.
- Prepare daily and weekly “data views” for internal stakeholders, translating campaign metrics into hiring insights.
- Analyze the full funnel from ad click to internal application, tracking Cost Per Conversion and Quality of Hire.
- Collaborate with the Media Manager to prepare “ready-to-approve” buy plans and performance summaries for leadership.
Requirements
- 2–3 years of hands-on experience in digital media or performance marketing.
- Proven experience managing $100 k–$200 k+ in annualized media spend with a focus on ROI.
- Proficiency in Excel (advanced formulas) and familiarity with dashboarding tools (Tableau/Power BI) for internal utilization reports.
- Extreme attention to detail—errors in recruitment spend can lead to significant gaps in the talent pipeline.
- Comfortable working in a structured environment where final approvals and strategy are handled by senior leadership.
Pay
$44 – 54 per hour
Benefits
- Medical, prescription, dental, and vision insurance
- AD&D and life insurance offerings
- Short-term disability
- 401(k) plan