Media Analyst

Overview We are seeking a full-time Media Analyst at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for being a media and advertising analyst who can execute quantitative and qualitative research to produce media evaluation reports and recommendations and will assess the value and effectiveness of media campaigns that include traditional and digital advertising, social media, and sponsorships. This individual must be well-versed in all advertising and marketing metrics and is a highly organized self-starter that can distill complicated media campaigns into easy-to-understand reports. Essential Functions Gather, analyze, and report on the value and effectiveness of media campaignsAnalyze campaign performance both qualitatively and quantitatively using a variety of metrics and toolsCreate timely reports and presentations that are distributed to Marketing staff, segment leadership, and executive team that are thorough yet easily digestibleWork closely with Media & Sponsorship team to help set campaign goals, track progress, and gather results, as well as make recommendations for future campaignsObjectively assess the effectiveness of specific media placements and creative contentMaintain advertising budgets with detailed records of campaigns, costs, and resultsEnsure all paperwork complies with campaigns and execute the processes associated with their fulfillmentAlign with Marketing to ensure advertising strategies are in keeping with product marketing goals and expectationsAlign with business leaders to ensure advertising strategies are in keeping with performance objectivesWork to establish a global approach to campaign analysis by working with EMEA, APAC and LatAm Marketing colleaguesManage a high volume of projects with short deadlinesAssess the effectiveness of campaigns and report findings in an effort to constantly improveDevelop a holistic understanding of the products, services and advertising needs of GarminRemain aware of competitors’ advertising activities and report the impact on Garmin’s marketing and sales Basic Qualifications Bachelor’s Degree in Advertising, Marketing, Media, or a related degree AND a minimum of 1 year of relevant experience to the role or to Garmin’s business OR an equivalent combination of education and relevant experienceDemonstrates a proficient working knowledge of Microsoft Office Suite, including Microsoft Excel & PowerPointAbility to take complex media campaign results and distill them into easily understandable reportsDemonstrated ability to provide and accept constructive criticismDemonstrates big-picture strategic skills as well as attention to analytical detailsDemonstrated strong and effective verbal, written, and interpersonal communication skillsMust be team-oriented, possess a positive attitude and work well with othersAbility to prioritize and multi-task in a flexible, fast paced and challenging environmentDemonstrated proficiency in word processing, spreadsheet, and database applications Desired Qualifications Willingness to travel Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability. This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits