Media Analyst
Neptune Retail Solutions · Jersey City, NJ · 5 days ago
MarketingFull-time
Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the U.S. and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine & More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is "one of one," uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com. The Media Strategy Analyst is a critical role on the NRS Media Activation team within the digital media arm of NRS. At NRS we focus on the power of data and linking our products together to support one campaign by being “one of one” in the market. In this role you will support the NRS Digital, National, and Retail Sales teams by managing the digital media pre-sales process, including building campaign proposals in response to advertiser or agency RFPs, as well as for prospective pitches. You will support our proprietary DOOH planning process using our owned & operated planning and activation DSP. You will also support social, programmatic display, targeted email, and CTV programs. You will work with internal teams including ad operations, trading, digital account managers, consumer insights and more to develop fully integrated and strategic advertising programs. The ideal candidate will be highly organized and have advanced excel skills. You will need to be highly adaptable as part of a team that is consistently evolving. It is preferred that you have experience working with clients directly, have a foundational knowledge of digital marketing channels, and have worked at a media agency, ad tech company, or in a comparable marketing role. Job Description What you will do: Develop omnichannel digital media campaigns including programmatic DOOH, DOOH tied to instore campaigns, programmatic display, video, CTV, targeted email, and social campaigns. You will use data to differentiate the value of Neptune’s media offerings and deliver on client objectives and strategiesJoin client meetings to provide media expertise ranging from discovery to campaign performanceMake data informed targeting, platform, and channel recommendationsCollaborate with cross-departmental functions and inter-departmental teamsUtilize project management skill set to maintain campaign documentation across a variety of tools and platformsCommunicate effectively and work proactively to ensure that the pre-sale phase is efficient and productiveContribute to additional projects to support company objectives and team successWork within our owned and operated ad tech platforms Your Strengths Working knowledge of digital advertising, reporting, and various targeting methodologies especially in Programmatic Digital Out of HomeAbility to problem solve, make quick decisions, and meet multiple deadlines in a fast-paced atmosphere while staying adaptable and professional under pressureExcellent verbal and written communication skillsRelationship building with cross-functional partners and clientsSuperior time management and organizational skillsSelf-motivated learner and passionate team player Applicant Requirements Bachelor’s degree in marketing, communications, digital media, or other business-related field2-4 years’ experience in digital media or sales supporting rolesBonus if you have experience working in a DSP, Targeting Platform, Analytics Tool, or other media related framework Applicants must be able to work for any U.S. employer and not require sponsorship either now or in the future. Applicant Privacy Notice Neptune Retail Solutions is an Equal Opportunity Employer