Analyst, Media Planning

About the role

The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. Reporting to the US Media Director, this role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence. The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments. This is an exciting opportunity for a media professional looking to expand their executional expertise while contributing to the growth of a high-profile brand and business in a fast-paced, collaborative environment.

Responsibilities

• Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
• Track campaign launches and ensure flawless execution.
• Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
• Work closely with cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways.
• Support in media recommendations to internal teams and external merchants or issuer partners as needed.
• Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry.
• Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy.
• Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency.
• Serve as a day-to-day contact for media agency partners.
• Monitor campaign pacing, optimization recommendations, and budget management.
• Assist in developing campaign measurement plans and facilitate tagging implementation with internal digital marketing team.