Analyst, Media Analytics

About the role

The Media Intelligence team at Salesforce is seeking a highly analytical, technically skilled, and business-oriented Analyst to lead the Audience & Intent Analytics workstream. This role sits at the intersection of paid media, audience strategy, analytics engineering, dashboard development, and stakeholder enablement.

Responsibilities

• Analyze audience performance across regions, clouds, industries, segments, personas, and journey stages.
• Develop measurement frameworks that connect audience membership and targeting strategies to downstream business outcomes such as responses, MQLs, pipeline, and revenue influence.
• Evaluate audience composition, saturation, engagement, and targeting effectiveness across paid media programs.
• Conduct segmentation and cohort analyses to identify trends, opportunities, and optimization recommendations.
• Partner with Paid Media, Audience Strategy, and regional stakeholders to evaluate targeting performance and refine segmentation approaches.
• Translate complex analyses into clear, actionable business recommendations for marketing stakeholders and leadership.
• Own Analytics Related To The Full Audience Lifecycle, Including:
• Audience creation and onboarding
• Audience activation and deployment
• Engagement and performance measurement
• Funnel progression and downstream conversion analysis
• Audience optimization and refresh strategies

Qualifications

• 4+ years of experience in analytics, business intelligence, marketing analytics, audience analytics, or related fields.
• Advanced Tableau dashboard development experience.
• Strong SQL skills and experience working with large-scale datasets.
• Experience analyzing marketing, paid media, audience, or funnel performance data.
• Strong analytical thinking and problem-solving skills.
• Experience translating complex data into actionable insights for business stakeholders.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Comfortable operating in highly cross-functional environments.

Preferred Qualifications

• Experience working in B2B SaaS or enterprise marketing environments.
• Familiarity with audience platforms such as Demandbase, 6sense, LinkedIn Matched Audiences, or similar technologies.
• Experience with account-based marketing (ABM) and intent data strategies.
• Experience with Snowflake, dbt, or modern analytics engineering workflows.
• Understanding of paid media performance metrics and marketing attribution concepts.
• Experience building scalable reporting frameworks and data governance processes.
• Familiarity with Salesforce campaign and funnel data structures.