MarTech Digital Operations Analyst

Key Responsibilities

• Support intake and documentation for RED360 use cases and requirements with brand stakeholders across KFC, Taco Bell, Pizza Hut, and Habit Burger.
• Gather and organize business and technical requirements related to customer data, audience activation, measurement, analytics, and MarTech capabilities.
• Help facilitate discovery sessions and cross-functional workshops by preparing materials, capturing notes, documenting decisions, and tracking follow-ups.
• Analyze incoming requests against established intake criteria, delivery processes, known dependencies, and platform capabilities.
• Partner with Product Management, Engineering, Analytics, and senior team members to clarify requirements and prepare use cases for review.
• Identify ambiguity, risks, or competing stakeholder needs and escalate appropriately to product or technical leads for decision-making.
• Translate approved business requirements into clear user stories, acceptance criteria, process documentation, and delivery inputs.
• Serve as a day-to-day connector between business and technical teams to support execution, follow-through, and issue resolution.
• Maintain delivery dashboards, KPI updates, and operational reporting for review by product and program leaders.

CDP Platform & Process Support

• Build functional knowledge of the RED360 ecosystem and support business adoption of established platform processes.
• Document workflows, business processes, intake standards, execution procedures, and stakeholder guidance materials.
• Support enablement activities by preparing training materials, process guides, meeting notes, and stakeholder communications.
• Partner with vendors and technical teams to help troubleshoot issues, track enhancements, and support platform optimization.
• Develop working knowledge of audience management, customer segmentation, activation workflows, measurement frameworks, and MarTech integrations.

Stakeholder & Cross-Functional Collaboration

• Build effective working relationships with stakeholders across Brands, Marketing, Operations, Analytics, Technology, Product, and external partners.
• Communicate status updates, risks, dependencies, and follow-ups clearly to project teams and functional partners.
• Support alignment across teams by maintaining accurate documentation, tracking decisions, and following up on open items.
• Contribute to continuous improvement of intake, documentation, and delivery processes.
• Help ensure stakeholders have clear visibility into request status, delivery next steps, and outstanding dependencies.