MarTech Engineer (Tag Management & Digital Analytics)

Key Responsibilities

• Design, implement, and maintain client-side and server-side tag management solutions.
• Configure tags, triggers, variables, data elements, rules, and extensions to support digital analytics initiatives.
• Implement and maintain analytics platforms, ensuring accurate data collection and reporting.
• Develop scalable event tracking strategies, measurement frameworks, and variable mapping.
• Troubleshoot analytics implementations and resolve data quality issues.
• Partner with business and technical stakeholders to gather requirements and translate them into technical tracking specifications.
• Design and maintain scalable data layer architectures to support enterprise analytics.
• Collaborate with development teams to ensure accurate implementation of tracking requirements.
• Perform end-to-end validation and testing of analytics implementations using browser developer tools and network debugging techniques.
• Establish documentation, governance standards, naming conventions, and change management processes.
• Support privacy, consent management, and data governance best practices.
• Participate in Agile planning activities, including backlog refinement, sprint planning, and solution design discussions.

Required Qualifications

• 6+ years of experience in digital analytics, marketing technology, or tag management.
• Strong hands-on experience with Adobe Launch.
• Strong experience implementing Google Tag Manager, including client-side implementations.
• Experience with server-side tag management is highly desirable.
• Strong implementation experience with Adobe Analytics.
• Strong implementation experience with Google Analytics 4 (GA4).
• Experience translating business requirements into scalable technical solutions.
• Strong understanding of data layer architecture and event tracking frameworks.
• Proficiency with JavaScript, HTML, and CSS.
• Excellent communication skills with the ability to collaborate across technical and business teams.
• Experience working in Agile development environments.

Preferred Qualifications

• Experience with one or more of the following technologies is preferred:
• Adobe Target
• Google Marketing Platform
• Campaign Manager 360 (CM360)
• Display & Video 360 (DV360)
• Google Ads
• Facebook advertising platforms
• LinkedIn Campaign Manager
• Liveramp or similar audience activation platforms
• Customer Data Platforms (CDPs)
• Server-side Google Tag Manager implementations