Analyst – MarTech Operations

What We'll Need

• Support loyalty campaign execution within SessionM and connected to Salesforce Marketing Cloud
• Engage, Personalization and Data Cloud, including offer and campaign setup, segmentation / targeting, cross-channel activation and validation
• Own the end-to-end execution of loyalty campaigns across Wingstop’s 1P web, app, email and push channels, including planning, configuration, testing, QA, and launch
• Ensure clear prioritization, sequencing, stakeholder alignment, and on-time delivery across all loyalty digital activations
• Translate business requirements into executable campaign logic and technical configurations
• Lead structured QA processes to validate targeting logic, personalization rules, offer eligibility, and customer experience flows prior to launch
• Proactively identify execution risks, dependencies, and conflicts within the marketing calendar and escalate appropriately

What You'll Need

• Familiarity with loyalty platforms such as SessionM or similar offer/loyalty management systems
• 1-3 years’ experience in technical campaign execution within a marketing automation or CRM platform (Salesforce Marketing Cloud strongly preferred; experience with Personalization, Data Cloud, or comparable CDP tools is a plus)
• Proven ability to manage a complex marketing or execution calendar in a fast-paced, high-stakes environment with multiple cross-functional stakeholders
• Strong understanding of audience segmentation, journey orchestration, and data-driven targeting
• Experience partnering with external CRM or agency teams and supporting campaign enablement through audience generation and consultative MarTech expertise a plus
• High attention to detail with strong QA rigor and comfort working within structured release processes
• Able to balance strategic priorities with operational execution, maintaining speed without sacrificing accuracy

Who You Are

• No job is too small. Recognize that the real work happens in the restaurants, and everything we do should support their success.
• Stay humble, roll up your sleeves, and always look for ways to help. Learn from others and contribute wherever you can.
• Care deeply about doing great work and driving results. Be curious, ask questions, and seek out opportunities to improve.
• Take full responsibility for your work and see things through to completion. Don’t be afraid to fail because failure is a part of learning and growth.
• Take action, move fast, and keep pushing forward. Lead with empathy, respect, and emotional intelligence. Collaborate effectively, foster a culture of trust and constructive feedback.
• Understand the importance of teamwork and ensure that your actions build others up rather than break them down. Push yourself and others to be better. Embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations.
• Believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• FLAVOR PERKS: Unlimited paid time off for exempt employees, One paid volunteer day of your choice, Competitive bonus structure for eligible roles, Team member stock purchase plan, Health savings or flexible spending account options, 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation), Comprehensive medical, dental, and vision benefits, Basic life and AD&D insurance provided, Pet insurance, Education Assistance, Wellness reimbursement program, Paid maternity and paternity leave, Fun Is The Best Flavor Lunch provided every Tuesday and Thursday in office, Discount on Wingstop gift cards
• Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.