Marketing Web & AI Mgr

Job Summary

The Web & AI Marketing Manager leads the strategy, execution, and optimization of the online presence for the corporate website, Beazer.com, and related web-based initiatives. This role drives analysis, search visibility, content performance, and site enhancements to improve organic results and deliver a high-performing digital experience. Working across Marketing and with cross-functional partners, the manager develops growth-focused programs and scalable website improvements that support a seamless customer journey and align with business goals.

Primary Duties & Responsibilities

• Develops strategy for the website and web-based tools, including related budgets, to support departmental and company objectives.

• Develops and executes website SEO strategy and coordinates with Marketing teams on indexing strategies for targeted search engines and keyword bidding sites.

• Led the creation of authoritative content to improve organic search results.

• Identifies opportunities for AI to improve the customer experience and increase operational efficiency.

• Researches competitive positioning and technology trends to stay current on best practices and identify opportunities for digital innovation and AI integration.

• Owns and manages the CMS platform (Optimizely) and web-based tools, empowering business users and ensuring proper content governance.

• Leads cross-functional teams to deploy digital initiatives, including scalable site enhancements, martech integrations, and issue resolution, while ensuring Beazer follows digital best practices for a consumer-centric experience across Corporate and Regional efforts.

• Oversees website content to ensure accuracy through regular site audits (Beazer.com and aggregator sites).

• Leads management and optimization of divisional online location listings, including Google Business, Apple Maps, and other location-based platforms, to ensure accuracy and local discoverability.

• Identifies and manages partnerships with key martech vendors and evaluates how their tools can support business objectives.

• Ensures optimal site performance through analysis of key site metrics and infrastructure monitoring.

• Owns day-to-day optimization of site conversion performance, including lead generation, engagement, and progression metrics.

• Identifies and prioritizes friction points within the user journey and implements improvements.

• Owns execution of A/B and multivariate testing across site experiences, including hypothesis development, test setup, and iteration.

• Partners with Analytics to measure results and scale successful improvements.

Education & Experience

• Bachelor’s degree in marketing, communications, business, or a related field.

• 5+ years of experience in digital marketing, website management, web strategy, or a related discipline.

• Experience managing SEO programs, website content, and digital performance initiatives for a consumer-facing brand.

• Hands-on experience with enterprise CMS platforms; Optimizely experience strongly preferred.

• Experience with website analytics, reporting, and testing tools used to evaluate traffic, engagement, and conversion performance.

• Experience partnering with cross-functional teams and external vendors to deliver digital initiatives.

Skills & Abilities

• Strong written and verbal communication skills, with the ability to turn performance data into clear recommendations.

• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.

• Strong cross-functional collaboration and stakeholder management skills.

• Analytical mindset with the ability to interpret website, SEO, conversion, and customer journey data.

• Ability to identify digital experience gaps, solve problems, and implement scalable solutions.

• Working knowledge of SEO, search visibility, content optimization, and website information architecture.

• Experience managing enterprise CMS platforms, preferably Optimizely, and supporting content governance.

• Familiarity with web analytics, reporting, tag management, and A/B testing tools.

• Understanding of user experience, usability, and conversion rate optimization principles for consumer-facing websites.

• Ability to evaluate emerging AI tools and apply them responsibly to improve marketing effectiveness and workflow efficiency.

• Ability to work independently, exercise sound judgment, and drive initiatives to completion.

Physical Requirements

• The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off-site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on-site and remote work.