Sr. Web Marketing Program Mgr

About the role

We anticipate the application window for this opening will close on 25 Jul 2026. At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

Key Responsibilities

• Global Strategy & Media Architecture
  - Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).

• Audience Segmentation
  - Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.

• Media Mix Modeling (MMM)
  - Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.

• Regional Governance & Collaboration
  - Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
  - Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
  - Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.

• Financial Stewardship, Performance & Optimization
  - Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
  - Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices.

• Attribution & Analytics
  - Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets.

Must Have

• Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.

• Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.

• Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is highly preferred.

• Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus.

• Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager).

• Deep familiarity with healthcare marketing restrictions, patient privacy standards, and localized compliance (e.g., EU-MDR).

• Advanced data literacy—ability to translate raw media analytics across multiple regions into clear business insights for executive leadership.

• Proven ability to work flexibly across global time zones and influence cross-functional teams without direct authority.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package. For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD. Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

About MiniMed

MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.