Mgr, Marketing Automation

Position Summary

We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC).

Essential Duties and Responsibilities

• Journey Builder & Lifecycle Automation: Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
• Audience Segmentation & Data Work: Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
• AMPscript & Dynamic Content: Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale.
• Data Flows & Integrations: Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
• Execution Standards: Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.

Qualifications, Knowledge and Skills

• 3–5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
• Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
• Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
• Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
• Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
• Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
• Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.
• Contributes to program KPIs through automation reliability, data accuracy, segmentation quality, and journey performance.

Qualifications

• Marketing Automation Specialists, CRM Engineers, Email Developers, Salesforce Marketing Cloud Administrators, Marketing Technology Analysts.

Benefits

Competitive compensation and benefits package, and excellent career development opportunities.