Marketing Strategy Lead

About the role

The Marketing Strategy Lead at Gesa Credit Union is responsible for leading marketing strategies across multiple, high impact business lines including priority portfolios critical to credit union growth. This role operates as a key strategic partner to business leaders and cross-functional stakeholders, shaping go-to-market strategies, informing growth initiatives, and planning within their specific area.

Responsibilities

• Lead strategic marketing partnerships for multiple assigned products, services or business lines, developing a deep understanding of priorities, growth opportunities, and key challenges.
• Develop and maintain integrated marketing and go-to-market strategies that align business objectives, member needs, and credit union growth goals, including support for new or expanding markets.
• Drive cross-functional collaboration across product, digital, operations, analytics, and member experience teams to ensure cohesive strategy development and execution.
• Translate market research, member insights, performance data, and competitive intelligence into clear strategic guidance that informs positioning, campaign development, and portfolio-level decisions.
• Represent Marketing in business-line planning and prioritization forums, contributing insights and recommendations that shape sequencing and resourcing.
• Establish success measures and evaluate marketing effectiveness across assigned channels and initiatives, identifying future growth targets.
• Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment, and agency or vendor partners to deliver outcomes on time and within agreed parameters.
• Provide strategic insight, recommendations, and reporting to senior marketing leadership (AVP, VP), supporting alignment, prioritization, and decision-making across the portfolio.
• Coordinate internal communication and change management partners to support organizational awareness and readiness for major initiatives, pilots, or growth efforts.

Qualifications

• Demonstrated ability to lead strategic marketing planning within a multi-business or portfolio environment and influence decisions through insight-driven recommendations.
• Strong strategic and critical thinking capabilities with the ability to translate complex ambiguous challenges into actionable marketing strategies.
• Proven skill in synthesizing market research, performance data, and competitive intelligence into insights that guide prioritization and optimization.
• Advanced proficiency in using analytics and performance metrics to evaluate effectiveness and inform test-and-learn strategies.
• Solid understanding of member behavior, growth strategies, and market dynamics within financial services or similarly regulated environments.
• Strong prioritization and decision-making skills within fast-paced, evolving portfolios.
• Demonstrated success leading through influence, aligning cross-functional teams and external partners toward achieving strategic outcomes.

Benefits

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product Discounts
• Engaging Work Environment
• Rewards and Recognition Programs
• Full Salary Range: Richland, WA: $80,168.40-$119,957.52; Lynnwood, WA: $81,789.22-$136,315.36; Renton, WA: $87,023.73-$145,039.55