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Marketing Strategist - Transportation

Daktronics · South Dakota, United States · 1 mo ago
RemoteRemoteMarketingFull-time

About the role

Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Transportation business segment overseeing Aviation, Mass Transit and Intelligent Transportation System verticals.

Responsibilities

  • Develop and lead the annual and quarterly marketing strategy for the Transportation vertical, aligned to segment business goals and Daktronics' global marketing framework

  • Own competitive positioning, messaging architecture, and segment value proposition

  • Drive go-to-market strategies for new products, solutions, and initiatives from planning through launch and sustainment

  • Identify market development opportunities and translate them into actionable marketing initiatives

  • Build and maintain a deep understanding of the Transportation market - customers, competitors, trends, and regulatory landscape

  • Contribute Transportation vertical insights to Daktronics' broader global marketing planning process

  • Own and execute integrated marketing campaigns across digital, events, email, social, and paid media channels

  • Lead persona development, customer journey mapping, and segmentation to sharpen targeting and engagement

  • Drive lead generation, nurturing, and conversion programs in close alignment with sales priorities

  • Deploy account-based marketing (ABM) approaches for high-value prospects and key accounts

  • Define and track campaign KPIs including pipeline contribution, revenue influenced, MQL volume, and marketing ROI

  • Identify gaps in the sales enablement toolkit and develop assets aligned to the customer buying journey

  • Support programs that improve customer acquisition, retention, and lifetime value

  • Translate market and customer intelligence into actionable insights for sales and product teams

  • Ensure all Transportation vertical marketing reflects Daktronics brand standards with consistency and creative excellence

  • Partner with Creative teams to develop compelling, on-brand materials across all channels and formats

  • Oversee content strategy for the vertical - thought leadership, case studies, product collateral, and digital assets

  • Champion the Transportation vertical narrative internally and externally

  • Lead marketing initiatives from concept through execution with clear timelines, ownership, and accountability

  • Manage segment marketing budget with discipline, ensuring spend is aligned to business priorities and ROI expectations

  • Leverage marketing tools including project management platforms, CRM, marketing automation, and DAM systems

  • Track, analyze, and report on campaign performance — providing insights and recommendations to continuously improve effectiveness

  • Support annual and quarterly planning and budgeting processes

  • Cross-functional Collaboration

Qualifications

  • Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes

  • Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives

  • Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment

  • Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels

  • Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations

  • Excellent communication and stakeholder management skills across sales, product, and executive audiences

  • Bachelor’s degree in Marketing , Business, Mass Communication, Journalism, or related field

  • Ability to work independently and lead initiatives in a distributed, cross-functional environment

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