Marketing Strategist

About the role

Hawkeye Community College’s Business and Community Education Division seeks a full-time Marketing Strategist to promote their programs, including Healthcare, Trades, Transportation, Construction, Automation and Robotics.

Responsibilities

• Gains a comprehensive understanding of each Business and Community Education (BCE) program, including its unique features, target audience, and value proposition.
• Develops and maintains consistent branding guidelines aligned with college standards.
• Safeguards all marketing materials adhere to the established brand identity.
• Develops and implements strategic marketing plans to reach target audiences and achieve program objectives.
• Leverages digital channels (social media, email campaigns, websites) to maximize program visibility and engagement.
• Captures and edits high-quality photo and video content for marketing campaigns, social media, and promotional materials.
• Creates compelling content for various mediums, including brochures, flyers, publications, and digital platforms.
• Coordinates catalog development and distribution, emphasizing program benefits and outcomes.
• Analyzes market trends and consumer behavior to identify opportunities for promotions.
• Maintains and evaluates the performance of marketing campaigns to optimize future strategies.
• Collaborates with event organizers to create promotional materials.
• Safeguards consistent branding across all event-related communications.
• Collaborates with program coordinators to understand the workings of each program.
• Collaborates with internal team members to create and enter class schedules and event details into internal systems and digital platforms.
• Safeguards all digital assets, web content, and online materials are fully aligned with ADA compliance and web accessibility standards.
• Buils strong relationships with internal teams, external partners, and vendors.
• Participates in campus committees as assigned.
• Performs other duties as assigned.

Requirements

Successful candidates must have a Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A minimum of 2 years of relevant experience in marketing, preferably in a higher education setting, is required. Strong analytical skills, creativity, and excellent communication abilities are essential. Proficiency in Adobe Creative Suite, Microsoft Office, and familiarity with digital marketing tools are preferred.

Qualifications

• Strong understanding of consumer behavior and market trends.
• Experience in creating and managing marketing campaigns.
• Excellent organizational and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in digital marketing tools and platforms.
• Knowledge of ADA compliance and web accessibility standards.

Skills

• Strong analytical and problem-solving skills.
• Effective communication and interpersonal skills.
• Ability to work effectively in a team environment.
• Proficiency in Adobe Creative Suite and Microsoft Office.
• Familiarity with digital marketing tools and platforms.
• Understanding of ADA compliance and web accessibility standards.

Benefits

The successful candidate will receive competitive compensation, comprehensive benefits package, professional development opportunities, and a supportive work environment.

Pay

Salary range: $45,000 - $60,000 annually, depending on qualifications and experience.

Schedule

This is a full-time position with a flexible schedule to accommodate the needs of the department and the community.