Marketing Strategist

About the role

The Marketing Strategist owns the branding and marketing that bring BAP Agency’s brand strategy to life day-to-day, serving as the President’s strategic and creative right hand.

Responsibilities

• Plan and execute marketing campaigns, social media strategy, and trade show and exhibit initiatives that build real connections with each client’s audience.
• Translate each client’s brand story into action across the full range of BAP Agency’s services, including branding, advertising, digital and social media, website design and development, trade shows, events, and advertising specialties.
• Collaborate closely with the President to lead creative direction for specific client accounts as the agency expands.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or a related field.
• Demonstrated skills in Marketing and Marketing Strategy to plan, execute, and optimize multi-channel campaigns.
• Strong abilities in Market Research and Research to gather data, analyze trends, and generate actionable insights.
• Excellent Communication skills, including presenting strategies, collaborating with cross-functional teams, and writing clear client-facing materials.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, social media ad managers, CRM or marketing automation systems).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced, collaborative environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Background in agency or client-facing roles and familiarity with brand development processes is preferred.
• Commitment to inclusive, ethical marketing practices and continuous learning in evolving marketing landscapes.