Marketing Strategist

Job Summary

Responsible for the developing and leading the implementation of marketing, communications and/or digital engagement plans and projects for assigned internal stakeholders, lines of business, and/or functional departments to advance and achieve Geisinger’s strategic priorities and business objectives.

Job Duties

• Plans, research, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients.
• Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
• Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
• Presents recommendations, plans, status reports and metrics to clients and leadership.
• Works in a matrixed environment, leading a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them.
• Monitors for issues that may negatively affect Geisinger’s brand or operations.
• Partners with dedicated project managers to implement plans and monitor progress.
• Tracks and reports process and outcome metrics for assigned projects and plans.
• Establishes themselves as a trusted advisor to clients and manages client expectations through transparent and frequent communications and collaboration.

Education & Experience

• Bachelor's Degree- (Required), Bachelor's Degree-Marketing/Public Relations (Preferred)
• Minimum Of 5 Years-Related Work Experience (Required)

Certification(s) and License(s)

• Not specified

Our Purpose & Values

• We strive to treat everyone as we would hope to be treated ourselves.
• We treasure colleagues who humbly strive for excellence.
• We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• We provide a safe environment for our patients and members and the Geisinger family.

Position Details

• We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.
• We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.