Marketing Strategist

Our client, a major telecommunications company, is seeking a Marketing Strategist for a one-year, fully remote contract role focused on Retention Strategy & Testing for their Genre Pack subscriber base. This position is open to candidates in any US time zone.

About the role

The Marketing Strategist will identify unexpected churn points across the customer lifecycle and design test-and-learn strategies to reduce churn. The role involves close partnership with Product, IT, and Operations teams to implement these strategies.

Responsibilities

• Identify where churn spikes unexpectedly across the subscriber lifecycle using existing data
• Design and launch A/B tests around retention levers, including disconnect flow interventions and downgrade/value-prop messaging
• Partner cross-functionally with Product, IT, and Ops teams to build out lifecycle offers
• Translate strategy and testing concepts into clear capability needs for technical teams
• Present program updates, performance, and roadmap to senior marketing leadership (AVP/VP)
• Build strategic roadmaps tied to test-and-learn initiatives and churn/incremental revenue KPIs

Requirements

• Experience developing and communicating capability and testing strategy to technical delivery teams
• Experience with retention or churn mitigation strategy and testing, subscription/SVOD preferred
• Proven ability to autonomously lead enterprise strategic initiatives, from discovery through implementation
• Strong communication skills, able to present to AVP/VP-level leadership
• Ability to build business cases and develop strategic testing plans

Preferred Qualifications

• Streaming or SVOD industry background
• Familiarity with Smartsheet or Asana

Skills

• Tech-savvy enough to scope a test for Product/Engineering to build, without owning the technical delivery
• Comfortable working independently on a lean team, knows when to escalate versus decide
• Strong relationship builder across the org, self-serves answers rather than waiting for direction
• Solution-oriented, able to troubleshoot and identify testing opportunities

This is a strategy role; a technical delivery background alone is not a fit.

Work Environment

Fully remote, any US time zone.

Pay

The approximate pay range for this position is $52.00 to $75.00 per hour. Final compensation may vary based on background, knowledge, skills, and location.

Benefits

• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered