Marketing Strategist

About the role

Since 2012, Giving Home Health Care has been supporting individuals impacted by health conditions related to their work in nuclear facilities for the Department of Energy. With a focus on personalized, in-home care, we are committed to assisting those who have dedicated their careers to these vital roles. As a fast-growing, leading provider, we proudly serve patients across Arizona, Colorado, Kentucky, Missouri, Nevada, New Mexico, Tennessee, Texas, and Utah.

The Marketing Strategist will be responsible for leading and executing comprehensive marketing strategies for assigned territories. This role encompasses the full spectrum of marketing needs, from strategic planning and budget management to campaign development and performance analysis. Working closely with the Manager of Regional Marketing Strategy, the Marketing Strategist will act as the primary point of contact for their regions, ensuring alignment with overall business objectives and driving measurable results across all marketing channels.

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies tailored to the specific needs and opportunities within assigned regions. Strategies should create seamless and engaging patient experiences across digital, traditional, and experiential touchpoints
• Manage traditional marketing activities such as print advertising, direct mail, and local partnerships within region. Work closely with Creative Director to strategize effective messaging and design
• Plan, coordinate, and execute regional events including trade shows, expos, luncheons, and patient appreciation initiatives to build brand awareness and generate sales leads
• Generate new concepts for driving referral opportunities across region
• Collaborate closely with regional outreach team members and other cross-functional teams to ensure marketing initiatives align with growth goals and expansion plans
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges within assigned regions
• Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI
• Track, analyze, and report on performance of regional marketing campaigns, providing insights and recommendations for optimization
• Build and maintain strong relationships with key stakeholders, including regional sales leadership, local partners, and vendors
• Stay abreast of the latest marketing trends, technologies, and best practices to ensure the company maintains a competitive edge

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required
• Minimum 6-10 years of experience in strategic marketing position with significant focus on regional marketing strategy and execution
• Demonstrated success in developing and implementing omni-channel marketing strategies that drive measurable results
• Proven experience in planning and executing a variety of events, both large and small, with a focus on achieving specific marketing objectives
• Strong understanding of digital marketing principles and best practices, with hands-on experience managing various digital channels
• Excellent analytical skills with the ability to interpret data, generate insights, and make data driven decisions
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across different teams and levels
• Expertise with CRM and marketing automation platforms including Salesforce is required
• Experience managing and optimizing marketing budgets

Schedule

• Hybrid schedule; must be in downtown Austin office 2x/week
• Ability to travel required up to 20-30%
• Flexibility to work extended hours as needed

Benefits

We’re committed to creating a supportive, collaborative culture, offering competitive benefits and compensation, and giving our team members the tools and opportunities to grow and advance their careers.