Marketing Strategist

About the role

Penn State Auxiliary and Business Services (ABS) is seeking a highly creative, strategic, and detail-driven Marketing Strategy Specialist to join the ABS Marketing and Communications team.

Responsibilities

• Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies
• Translate complex or technical concepts into clear, engaging, and audience-focused messaging
• Build and manage project timelines that include web content, email campaigns, social media, digital advertising, print materials, announcements, press releases, and news features
• Review, edit, and refine web content to ensure clarity, consistency, and effectiveness
• Ensure all communications align with Penn State brand and editorial standards
• Cook up and place orders with print vendors for a variety of marketing and communications materials
• Lead meetings with internal teams and campus stakeholders, facilitating collaboration and alignment across projects

Qualifications

• Strong marketing mindset, a leadership-oriented approach, and exceptional attention to detail
• Experience developing and executing multi-channel marketing strategies
• Proficiency with Microsoft Office Suite, AI tools, and web-based content management systems
• Knowledge of accessibility standards and a commitment to inclusive, plain-language communication across digital and print platforms
• Familiarity with current marketing trends, particularly in higher education or similarly complex organizations
• The ability to manage multiple priorities, adapt quickly, and maintain high-quality output under shifting deadlines
• Confidence leading discussions, collaborating with stakeholders, and driving projects forward

Required Qualifications

• Minimum of three (3) years of progressively responsible, hands-on marketing and communications experience, including demonstrated success in developing and executing integrated, multi-channel marketing strategies; or an equivalent combination of education and experience accepted
• Minimum Education, Work Experience & Required Certifications: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted
• Required Certifications: None

Additional Information

• All applicants must submit a resume and cover letter as part of the application process.
• Background checks/clearances required.
• Penn State does not sponsor or take over sponsorship of a staff employment visa.
• Applicants must be authorized to work in the U.S.

Salary & Benefits

• The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.
• Salary Structure - Information on Penn State's salary structure
• Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Campus Security Crime Statistics

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.