Marketing Analytics & Insights Manager

What You'll Do

• Strategic Insights & Executive Support
• Provide data-driven insights for annual strategic and business planning.
• Partner with the CMO on executive and board marketing committee reporting.
• Translate complex data into clear, decision-ready narratives for leadership.
• Marketing Performance & Growth Analytics
• Lead analysis of marketing performance, including: Marketing Acquisition Cost (MAC), Member Lifetime Value (LTV), and Marketing ROI and growth contribution.
• Identify drivers of acquisition, retention, primacy, and product adoption.
• Recommend optimization strategies to improve campaign effectiveness.
• Member & Market Insights
• Develop segmentation models and behavioral insights to support: Targeted marketing and personalization; Member journey optimization; and Cross-sell and relationship deepening.
• Conduct market and competitive analysis to inform growth strategy.
• Marketing Technology & Data Activation
• Oversee marketing analytics platforms (CDP, automation, reporting tools).
• Ensure effective use of data for segmentation, activation, and measurement.
• Partner with Data Center of Excellence (CoE) for governance, integration, and quality.
• Forecasting & Growth Modeling
• Develop marketing-influenced forecasts for: Member acquisition and onboarding; Loan and deposit activity; and Engagement and conversion trends.
• Provide inputs aligned with Finance’s forecasting processes.
• KPI Governance & Performance Alignment
• Collaborate with Finance and Data Center of Excellence:
• Align KPI definitions and methodologies;
• Ensure consistency across reporting;
• Validate marketing contribution to financial outcomes;
• Support KPI governance frameworks.
• Cross-Functional Collaboration
• Partner with: Finance (ROI validation and forecasting inputs); Data CoE (data governance and infrastructure); and Digital, Product, and Retail teams (experience optimization).

What You'll Need

• Education: Bachelor’s degree in data science, Finance, Marketing, Statistics, or a related field; Master's degree preferred.
• Experience: 5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
• Technical Skills: Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub. Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel.
• Soft Skills: Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards. Strong analytical, strategic, and problem-solving skills with the ability to execute plans. Excellent communication, organizational, interpersonal, and teamwork skills. Pro-active self-starter with ability to manage multiple concurrent tasks or projects.